Autumn is when paint companies come out with their respective Color of the Year for the next year, based on a number of different factors. In this Q & A, Andrea Magno, Director of Color Marketing & Development at Benjamin Moore, shares insights about the company’s choice for Color of the Year, and how to [...]
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Q & A: Benjamin Moore’s 2023 Color of the Year
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Perfect Color Matching in Food Photography
A good food photo makes your mouth water, awakens the desire to cook the same dish, and inspires the photographer in us to also take such a great food shot. But perfect food styling is not always easy. Luckily, there are tools like ColorReader EZ that can help with the color selection and color palette inspiration for the photo shoot.
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ColorReader EZ – #fromthistothat: A use case in product photography
Perfect color coordination is the be-all and end-all in product photography, because advertising is a very visual experience. In addition to image composition and form, one other aspect is of particular importance: color. Vera Wohlleben, a German blogger, photographer and stylist for food & stills, uses Colorreader EZ for such cases and explains how she uses it.
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Celebrate Life’s Colorful Moments with ColorReader EZ
Life is colorful – from the environments that surround us, both natural and constructed, to the everyday moments and milestones that fill our days. We created ColorReader EZ for practical reasons – like simplifying the paint color decision process with an easy-to-use, portable, Bluetooth-enabled device that measures any color you like and provides you with [...] More
